If you’re a local business, you have a huge opportunity to reach new customers in search engines every day. And although a comprehensive SEO strategy will help you rank well in the organic results, you also need to display in Google Maps if you want to attract people who are looking for options near them.
For example, imagine you run a coffee shop and someone wants coffee before heading to a meeting. They pull out their phone, do a Google search for “coffee shops in [your city name],” and look at the map to see which one is closest. They might be less than a block away from your coffee shop—but if it isn’t on the map, they’ll go to one of your competitors down the street.